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Are E-Cigarette Ads Targeting Teens?

e-cigs(CNN) — The number of teens exposed to E-cigarette ads has exploded, increasing the likelihood that they’ll one day try smoking, according to a study published in the Journal Pediatrics.

Ads for traditional cigarettes have been banned from TV since 1971, but E-cigs are now fair game. Researchers found youth exposure to E-cigarette ads increased by 256 percent from 2011 to 2013, exposing them to 24 million U.S. kids.

Several advertisements aired on national cable networks. According to the study in 2013, the cable network AMC aired the most E-cigarette advertising, followed by Country Music Television.

But, the study in 2013 mentions many others were shown during popular network shows like The Bachelor, Big Brother and Survivor.

The FDA is considering banning the sale of E-cigs to minors. However, marketing and advertising restrictions are currently not part of the proposal.

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