CORVALLIS, Ore. -- The blue hue discovered by scientists at Oregon State University is making headlines again after scientists found that it is good for the environment.
The color is called YInMn blue. It is non-toxic and has cosmetic companies knocking on OSU's door.
OSU scientists said they made the discovery as an electric experiment.
The coolest thing the blue can do is reflect infrared heat, which gives it energy saving applications.
"If you coat this material on any surface, it will reflect heat," said Subramanian. "That means it keeps buildings cooler, it keeps cars cooler."
The EPA recently approved the pigment for commercial use.
Ohio-based shepherd color company licensed the pigment and is testing it on actual building rooftops.
Related stories: Crayola name blue hue discovered by OSU scientists