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Eugene Brands Itself “Track Town U.S.A.”

EUGENE, Ore. — When the city of Eugene replaced the Welcome to Eugene signs not too long ago, they updated the population information, but below that they’ve added a fitting new phrase.

About three weeks ago, the City of Eugene Public Works Department unveiled 12 new welcome signs at major entrances to the city–complete with “Track Town U.S.A.” monikers.

It’s a long-awaited but appropriate debut less than three weeks before the 2012 Olympic Track and Field Trials at Hayward Field.

In fact, the Olympic organizing committee proposed the idea.

“I think it’s part of the community’s identity. This is the second track trial that we’ve had–just did the Prefontane last weekend. Track is big in town. There’s a reason why we’re called Track Town U.S.A., and we’re proud of it,” said Eugene City Traffic Engineer Tom Larson.

The signs were updated with 2010 population stats.

The new signs cost the city less than $500.

A few of the signs locations are Prairie Road, Coburg Road, Royal Avenue and Franklin Boulevard.

The city says the typical shelf life for a new sign is about eight to 10 years. They say if you notice any of them are missing or damaged, give them a call.

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