Eugene Celebration Helps Businesses

EUGENE, Ore. — The Eugene Celebration rocked the downtown streets the Saturday. The event kicked off with a parade and an estimated 12,000 spectators.

Floats turned the corner of High Street and 11th Avenue. Dutch Bros. Assistant Manager Jayson Shaver and his crew got a front row seat working at the Dutch Bros. right on the corner. The workers weren’t focused on the floats, but a different kind of traffic.

“Once we got picking up, I was looking down. I maybe saw three floats and it was right on the corner. It was really busy,” Shaver said.

Shaver says the lines to get a beverage during the parade weren’t what he normally sees on a Saturday.

“Just walk ups all over. It’s definitely a little bit different from my normal Saturday morning shift. It was definitely a lot busier,” Shaver said.

With the additional business, the busy baristas stayed busy and awake.

“I was really tired this morning, but I slammed my double shot first thing,” Shaver said.

Shaver says more foot traffic downtown means more business for everyone, not just Dutch Bros.

“I believe it brings in a lot more income for businesses and everything, brings a lot more people back here. Who knows, maybe we made some people smile today and will be back tomorrow and the next day, after that and everything too,” Shaver said.

Shaver is hoping this exposure will bring in some more consistent customers to make this spike in business more routine.

“A lot more people come out of the wood works. There were a lot of faces I haven’t seen before today. We usually have a lot of regulars and a lot of people you know right off the bat but there were a lot of random people today and it was nice to see everyone else as well,” Shaver said.

Although he didn’t see many floats while brewing coffee, Shaver didn’t mind as long as his crew stayed busy and his customers enjoyed the parade.

“The parade brings everyone over here and the whole weekend, there’s a lot of fun downtown. It’s a really big thing we can do not just for businesses around but the people involved,” Shaver said.

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