EUGENE, Ore. — October is National Breast Cancer Awareness Month, a time for organizations to work together to raise awareness and money to fight the disease.
One Eugene business is doing its part by holding a unique contest. Dandelions Flower Shop is hosting Bras For a Cure. For $10, people can enter their personally-designed bras to compete for the top prize. All proceeds go to the Willamette Valley Cancer Institute Foundation.
Shirley Lyons, Owner of Dandelions, says she got the idea by reading about similar events throughout the country. Although the shop has done other cancer awareness events over the years, including pink ribbon collections, they wanted to do something that would engage their customers, while having fun at the same time.
“We feel so excited to raise money for something that’s so tangible for our local economy to take hold of,” says Lyons.
It’s also something that hits home with the staff at Dandelions. Four of them are cancer survivors. Last year, 30 bras competed against each other, raising close to $2,000.
Staff say they like the fact that the money stays in the Willamette Valley, and it goes not only to fighting the disease, but also to helping people with things like mowing the grass and transportation.
“That’s what this is all about, helping people with the many issues they face as a result of it,” says Lyons.
The deadline for submitting a bra is October 19, with the winner announced at a reception in the store on October 22.