EUGENE, Ore. — Many people spent Labor Day relaxing, but for others, it’s a day to do some back-to-school shopping. According to the National Retail Federation (NRF), this time of year is often spent back-to-school or back-to-college shopping. It says this type of spending accounts for just over 70 billion of the year’s holiday spending, making it number two overall.
Target Executive Team Lead Dana Hampton said, “Labor Day, in general, for Target is very busy…For this store specifically, back-to-school is one of the busiest times of the year, definitely up there with Christmas and Black Friday. We are super busy these first two weeks of September with everyone coming in to get all their school supplies and get ready for the move-in date for the dorms…A lot of our new ad sales started today and yesterday so a lot of college students are here shopping.”
And those college students aren’t roaming the aisles alone. Parents and grandparents like Cindy Decker from Junction City were checking things off their lists too.
When asked about what Labor Day meant for her, Decker says, “Usually no working for people who work, but my husband’s working, so we’re out school shopping.”
The NRF estimates families spend an average of about $635 on apparel, shoes, supplies and electronics. Decker says she wasn’t surprised to hear how busy or expensive the holiday could get. She actually budgeted about $100 for each of the two kids she was shopping for, just for supplies.
And though she ended up under, she could see how things could add up. But Decker says it’s all worth it in the end, if it helps the kids succeed in the classroom.
Target employees tell KEZI that the store was especially busy this year. Both they and customers noticed the shelves were a bit light on school supplies. And while the store normally starts putting out its Halloween and even Christmas stuff about halfway through September, once the school stuff really goes away, it said it’s already working on the holiday stock now.