EUGENE, Ore. — Millions of Americans were in line all morning to get the lowest prices on Black Friday items.
The Cabela’s at Gateway Mall opened its doors at 5 a.m. The line wrapped all the way around Cabala’s, International Fitness and into Target. Hundreds of people braved the cold to get their hands on the hottest deals.
Cabela’s was just one of the stores that didn’t open on Thanksgiving day, but a lot of big box retailers at Gateway Mall did. Best Buy and Target got a head start on the shopping blitz, enticing shoppers to ditch the turkey dinner and dig for deals.
“I just bought some movies, Blu-rays and TV shows like Boardwalk Empire and Justified. Things like that were really cheap,” says shopper Sam Baravilala.
“I bought some brand new phones, got the phones for free as long as we signed up for a two year plan with them and we switched companies,” says shopper Jan McCreary.
The holiday shopping season is six days shorter this year, so retailers are taking advantage of every day of it. The National Retail Federation doesn’t expect Thanksgiving shopping to gobble up Black Friday, saying it will remain the biggest day of the year for retailers.