SPRINGFIELD, Ore. — Long lines, crazed shoppers and doorbuster deals are all coming a little earlier this holiday season.
Thanksgiving is a little more than a week away. And though relaxing with family and friends is popular on the turkey eating holiday, so is a mad dash to local malls and department stores.
“We’re really excited. This is our second Black Friday. Going off the momentum of last year, we’re just planning on providing a really fun family environment. We are opening early,” said Daniel Beraldo, Retail Marketing Manager
Early is getting even earlier. Valley River Center mall is set to open all of its stores by at least midnight. Surrounding Target locations will open their doors at 9 p.m. Thursday night. Gateway Mall will open at 6 a.m., but some of the larger department stores are busting down the doors earlier. Sears will open at 8 p.m. Thursday, Kohl’s will open at midnight and Cabellas will open at 5 a.m.
Managers say the hours keep rolling back each year, this is the first year many stores are opening Thursday evening.
“Really pushing it heavy, heavy, opening earlier than in the past, promoting the stay overnight, get up early,” said Skip Sandgren, Gateway Mall General Manager. “What we’re seeing now is shoppers actually will make the rounds. They’ll go from one opening to the next. Where it’s gonna end up, I don’t know.”
Many have already decked the halls with door buster ads and decor for the big day. Managers expect to see a strong ebb and flow of customers.
“Early in the morning we will see a lot of shoppers and then another wave for Santa’s arrival. In the afternoon a number of people will come back after sleeping in or resting from shopping earlier,” Sandgren said.
With Black Friday always comes some extra holiday cheer. Gateway Mall will bring in Santa and his reindeer around 10 a.m.