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Netflix Pursuing Cable-TV Deals

(CNN) — Netflix, the popular online video service, could soon be available through your cable box.

The Wall Street Journal reports that the company is in talks with several U.S. cable providers, including Comcast, to offer its service through an app on their set top boxes.

Currently, customers who want to stream Netflix on their televisions must either have a TV with an Internet connection or connect their TV’s to an Internet-connected device.

This deal would be first of its kind with a U.S. cable provider.

It also comes after a similar agreement Netflix announced with UK cable operator Virgin Media, Inc.

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