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Ski-Snowboard Industry Nets Millions

EUGENE, Ore. — Skiers and snowboarders in Oregon delivered $482 million in economic impacts across the state in 2010-2011.

According to a report prepared by the University of Oregon, the industry contributed 6,772 jobs and $194 million in personal income.

The report reviewed the amount of money spent at the mountains, in communities and along routes skiers and snowboarders took to their destinations.

“The impacts are just not at the resorts,” Robert Parker, director of the UO’s Community Planning Workshop, said. “They affect virtually every community in the state as people are traveling to their destinations.”

Skiers and Snowboarders averaged 68 miles of one-way travel to reach their destinations.

Per day visits, skiers and snowboarders averaged $89 of purchases on and off the mountains. Destination skiers, those who spent overnights at a resort or hotel, spent an average of $300 per day, bringing $123 million into the state’s economy.

“We view ourselves as an economic engine for the state,” said Brian Reed, president of Ski Oregon and director of marketing for Timberline Lodge and Ski Area on Mt. Hood

Oregon has more than 16,000 acres of skiing, 400 runs, 71 ski lifts, 13 terrain parks, snow-cat skiing and around 400 inches of snowfall annually. Oregon and the Pacific Northwest offer the longest ski and snowboard season of any region of the country.

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