J.C. Penney Shares Surge

(CNN) — J.C. Penney Co. reported a larger-than-expected quarterly loss Wednesday, but the ailing retailer said there will be continued improvement in sales during the current quarter. Shares of the company jumped more than 8 percent in early trading Wednesday. The results come near the end of a difficult year for the more than 100-year-old … Continue reading »

JC Penney Urges Customers to Come Back

(CNN) — Attention shoppers–JC Penney wants you back. The company has released a new 30-second ad on its YouTube channel saying it has made mistakes and wants its customers to return. The ad is called “It’s No Secret” and says the company listened to what customers had to say after it changed some selling strategies. … Continue reading »

JC Penney to Give Free Haircuts to Kids

(CNN) — JC Penney announced its new free haircut promotion, set to start in November. Every Sunday will be free haircut day for kids for kindergarten to 6th grade. The company already did a free back-to-school haircuts promotion in August and snipped away locks from more than 1.6 million little heads. JC Penney announced the … Continue reading »