Sports Agent David Meltzer Visits UO

EUGENE, Ore. — His name is not Jerry Maguire, but parts of the Hollywood blockbuster were based on his experiences. On Thursday, super sports agent and author David Meltzer will speak at the University of Oregon Lundquist College of Business. It’s part of a two-day seminar sponsored by the Warsaw Sports Marketing Center. The former … Continue reading »

Study Shows How Fans React to Brands

CORVALLIS, Ore. — If you’re a die-hard Duck or Beaver fan, how do you feel about products that are marketed toward your rival team? An Oregon State University researcher worked on a project to see how sports fans react to seeing these kinds of products, like an OSU student seeing Chip Kelly advertisement for Dr. … Continue reading »