EUGENE, Ore- Travel Lane County is worried nearly a third of its funding might be headed out-of-state. The non-profit organization has been the destination marketing contractor for the county for about 20 years, but now, a committee has recommended the contract be divided.
Every few years there’s an open process for this marketing contract. This year was one of those years and some out-of state agencies submitted proposals. A review committee recommended one of those outside agencies do the job for the advertising portion which would take the advertising program and $500,000 from Travel Lane County.
“We really can’t be effective if the advertising component of our work is removed,” said Travel Lane County president Kari Westlund. “It is integrated and embedded into a lot of other marketing functions so that’s a very big concern.”
Westlund says they’ve had two record-level years of lodging revenue and transient room tax. They’ve also increased website traffic 50-percent.
This is just a proposal. The board of commissioners will make the decision on Tuesday, August 20th. That $500,000 contract is recommended to go to Vertic, an ad agency with locations in Seattle and New York.
Travel Lane County is hopeful the board will continue to fully support the program in this process.