BREAKING NEWS First case of UK COVID-19 variant found in Oregon Full Story

Companies Drop NRA Affiliation Under Social Media Pressure

If you are not a member of the National Rifle Association, you may be surprised to learn that NRA members get special...

Posted: Feb 25, 2018 8:10 AM
Updated: Feb 25, 2018 8:10 AM

If you are not a member of the National Rifle Association, you may be surprised to learn that NRA members get special discounts from well-known companies.

But under pressure on social media, that's changing.

"Hashtag activism is something we're seeing a lot of," says Prof. Paige Beal of Point Park University.

Under the hashtag #BoycottNRA, social media is now calling out companies that offer special benefits to NRA members.

"What [was] relatively invisible up until this point in time is now visible," Beal said.

A quick look at the NRA website confirms all kinds of special deals from car rentals to moving companies to insurance to home security systems to travel and even to wine.

But that's changing, says Beal.

"They're being called out for this association that nobody really knew about before," she said, "and so the only way for them to stop that is to stop the actual association."

Dropping their affiliation with the NRA are rental car agencies Alamo, Enterprise, National, and Hertz, along with Symantec, MetLife, and the First National Bank of Omaha that was the official credit card of the NRA.

"They don't want to have their logo adjacent to the NRA logo," says Beal.

So why are so many businesses disassociating themselves from the National Rifle Association?

Well, it's probably not about politics. It's more about money.

These businesses don't want to offend the non-NRA members who they want to keep as customers.

"When it gets called out on Twitter or Facebook it becomes visible, so your affiliation then is underscored, so their question is, are we hurt by this affiliation?" Beal said.

Beal says even if companies think they are and drop the NRA, it won't really hurt the NRA.

"I don't see that it would actually have an impact on NRA membership in general because they have such a core consumer with such strong beliefs," she said.

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 130246

Reported Deaths: 1737
CountyCasesDeaths
Multnomah27890446
Washington18245166
Marion15878233
Clackamas11445134
Lane8042107
Jackson675782
Umatilla653065
Deschutes480532
Malheur311351
Yamhill309644
Linn304842
Polk236638
Klamath235230
Jefferson166125
Josephine164230
Benton164013
Douglas162943
Union108916
Wasco103723
Columbia100418
Lincoln96817
Hood River93121
Coos92314
Morrow9149
Clatsop6574
Crook5819
Baker5495
Tillamook3572
Curry3164
Lake2275
Grant1821
Harney1673
Wallowa923
Gilliam471
Sherman470
Wheeler191
Unassigned00
Eugene
Cloudy
49° wxIcon
Hi: 53° Lo: 45°
Feels Like: 44°
Corvallis
Cloudy
47° wxIcon
Hi: 51° Lo: 44°
Feels Like: 43°
Roseburg
Cloudy
51° wxIcon
Hi: 56° Lo: 42°
Feels Like: 51°
North Bend
Cloudy
46° wxIcon
Hi: 56° Lo: 46°
Feels Like: 46°
KEZI Radar
KEZI Temperatures
KEZI Planner

LATEST FORECAST

Community Events