'Deeply disappointing' - Sponsors slam Australian cricket team over cheating

Major brands are expressing their dismay at the scandal that has rocked Australia's prestigious national cricket team...

Posted: Mar 27, 2018 12:53 PM
Updated: Mar 27, 2018 12:53 PM

Major brands are expressing their dismay at the scandal that has rocked Australia's prestigious national cricket team.

Cricket is a hugely popular sport in Australia, so the revelations that the national team cheated by tampering with the ball in a match against South Africa have caused widespread uproar in the country.

"This is deeply disappointing and certainly not what anyone expects from our national cricket team," said Qantas, Australia's biggest airline whose name appears on the team's uniforms.

It's still unclear how the scandal might affect the sponsorship deal. Qantas said Tuesday that it is "in discussions with Cricket Australia as this issue unfolds."

Related: How Australia cheating scandal harms national psyche

Another leading sponsor, beer company Lion, said that "like the rest of Australia, we're deeply disappointed."

"This is not what you'd expect from anyone in sport at any level," said a spokeswoman for Lion, which signed a four-year deal with Cricket Australia last year.

The team's captain, Steve Smith, on Sunday admitted that he orchestrated a plan to tamper with the ball during Australia's most recent match against South Africa.

One of Smith's players was caught on camera pulling tape from his pocket and rubbing it on the ball. The method, used to make the ball swerve unpredictably in the air, goes against cricket's code of conduct and is considered illegal within the sport.

It's a devastating fall from grace for Smith, one of the world's top players. And it may cost him a lot of money.

His sponsorship deal with popular breakfast cereal brand Weet-Bix appears to be in jeopardy.

"We have been incredibly disappointed by the actions taken by Steve Smith," said a spokeswoman for Sanitarium, the company that owns Weet-Bix.

She said the company is waiting for announcement by Cricket Australia on its investigation into the cheating and what actions it will take as a result.

Related: Australia's Steve Smith resigns as captain of Rajasthan Royals

Australia media outlets reported Tuesday that images of Smith had been taken down from the Weet-Bix website.

Smith, 28, already stepped down as captain of the Australian team for the remainder of the match against South Africa and resigned as captain of Indian Premier League team Rajasthan Royals. Cricket's international governing body fined him his entire payment for playing in the South Africa match.

But Smith said Sunday that while he was "incredibly sorry for trying to bring the game into disrepute," he didn't intend to permanently step down as national team captain.

"I still think I'm the right person for the job," he said.

Oregon Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 43793

Reported Deaths: 673
CountyConfirmedDeaths
Multnomah9502166
Marion6024109
Washington599178
Umatilla343545
Clackamas326766
Lane246727
Malheur194938
Jackson17967
Deschutes118513
Yamhill101315
Linn84515
Polk66815
Jefferson60710
Morrow5517
Lincoln51813
Union4842
Benton4636
Klamath4223
Douglas3688
Wasco34916
Hood River2841
Columbia2711
Josephine2703
Coos2601
Clatsop2480
Baker1403
Crook1132
Tillamook740
Curry581
Wallowa492
Lake430
Harney350
Sherman200
Grant120
Gilliam110
Wheeler10
Unassigned00
Eugene
Broken Clouds
37° wxIcon
Hi: 58° Lo: 38°
Feels Like: 33°
Corvallis
Overcast
43° wxIcon
Hi: 59° Lo: 36°
Feels Like: 40°
Roseburg
Clear
38° wxIcon
Hi: 64° Lo: 45°
Feels Like: 38°
North Bend
Broken Clouds
48° wxIcon
Hi: 58° Lo: 44°
Feels Like: 43°
KEZI Radar
KEZI Temperatures
KEZI Planner

LATEST FORECAST

Community Events