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Donald Trump is losing that change-y thing

Donald Trump won the 2016 election for one very simple reason: People wanted radical change and he was the c...

Posted: Sep 11, 2018 10:06 AM
Updated: Sep 11, 2018 10:06 AM

Donald Trump won the 2016 election for one very simple reason: People wanted radical change and he was the candidate who offered that change.

The exit poll tells that story clearly. Almost 4 in 10 voters said the trait most important to them in deciding their vote was that the candidate could bring about change. Among that group, Trump took 82% to 14% for Clinton. That's the entire election right there.

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Trump's greatest strength as a candidate -- and as President -- was the belief that he was going to shake things up. That he was a change agent, a heat-seeking missile aimed directly at the status quo.

Which is why new numbers from a national CNN poll have to be very concerning for Trump. Yes, his overall job approval rating is down to 36%, a 6-point drop since last month and the lowest he's been since February. That's concerning not just for Trump but for Republicans on the ballot this fall who are hoping Trump's approval numbers will be inching upward rather than downward with eight weeks left before November 6.

The roots of that rising disapproval may well be in the "change agent" question. Check out Trump's fade on the issue via CNN polling on the question of whether Trump can "bring about the kind of change the country needs":

  • November 17-20, 2016: 49% applies to Trump/49% does not apply to Trump
  • April 22-25, 2017: 48%/51%
  • August 3-6, 2017: 43%/55%
  • November 2-5, 2017: 40%/56%
  • March 22-25, 2018: 45%/52%
  • September 6-9, 2018: 40%/57%

That's not a trend line that will bring a lot of smiles to the White House. Of course, it's also a somewhat predictable decline given that Trump essentially promised to destroy Washington as we know it before coming into office. Making that sort of pledge works in the setting of a campaign -- especially when people are mad as hell at both parties and are in a mood to do the opposite of what Washington has been doing for decades.

The problem with campaigning as the change candidate is that you then have to be president. And making good on all the change you promised is virtually impossible -- because a) the bureaucracy is a very big thing to tackle and b) "change" doesn't mean the same thing to any two people who voted for Trump because of it.

The Point: Keep an eye on any and all questions in polls between now and 2020 that ask whether people view Trump as a change agent and/or whether they believe he has brought the right change to Washington. That could well be the determining factor in whether Trump gets a second term.

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