SEVERE WX: High Wind Warning View Alerts
STREAMING NOW: Watch Now

Netflix is launching series in Spanish and Norwegian that may play well in America too

Netflix is launching two new series from Europe as it seeks to capitalize on its growing international audie...

Posted: Nov. 7, 2018 7:23 PM
Updated: Nov. 7, 2018 7:23 PM

Netflix is launching two new series from Europe as it seeks to capitalize on its growing international audience.

Speaking to CNN Business at the Web Summit in Lisbon, Portugal, Chief Product Officer Greg Peters said the original series are part of a larger investment in content for its global audience of 137 million subscribers, most of whom are outside the United States.

Broadcasting industry

Business and industry sectors

Business, economy and trade

Companies

Digital and streaming video

Internet and WWW

Internet broadcasting

Media industry

Movie and video industry

Netflix Incorporated

Streaming media

Technology

Continents and regions

Europe

Northern Europe

Norway

The shows are from Spain and Norway and will enter production next year. In the Spanish series called "Alma," a young woman loses her memory in a bus crash and has to unlock a mystery. The series from Norway, called "Ragnarok," centers around Norse mythology and a god who is reincarnated as a 17-year old boy.

The series come on top of five new shows the company is launching in the next few weeks from Poland, Italy, Germany, France and Turkey.

Even Americans, who traditionally shun shows that aren't in English, are drawn to these international series, Peters said, though Netflix doesn't release ratings.

"You go survey Americans, they say resoundingly they don't want to watch non English language content," Peters said. "But when you present that non English language show with great English language dubs — which might be surprising considering the history we have of bad dubbing — tremendous numbers will actually watch that show."

Peters said Netflix has invested heavily in dubbing and subtitling to make non-English shows entertaining for all audiences. In some cases the original actors will dub themselves in English.

And Netflix doesn't market these shows as "foreign language" productions on its platform. Netflix users wouldn't know just from browsing that "Dark," for example, is a German show. And it gets 90% of its audience from outside Germany, Peters said.

"What I love about [our model] is, whether it's an 80-year old grandma in Korea or a 13-year old boy in Italy, if they have the same content tastes in certain shows that they love, we get to ignore how old they are, what gender they are or what place they live and just connect with them with the content and the stories they're going to love," he added.

Though Netflix is often included in a group of companies known as the "FAANGs" — alongside Facebook, Apple, Amazon, and Google — it's the only one that does not sell advertising, and it has no plan to change that.

"Ultimately we believe in satisfying our subscribers, that's the core focus we have and we want to stay focused on that," Peters said.

Correction: A previous version of this story misstated part of the plot of "Ragnarok," which is centered on a Norse god.

Article Comments

Eugene
Overcast
47° wxIcon
Hi: 48° Lo: 47°
Feels Like: 43°
Corvallis
Overcast
45° wxIcon
Hi: 48° Lo: 45°
Feels Like: 40°
Roseburg
Overcast
47° wxIcon
Hi: 49° Lo: 48°
Feels Like: 47°
North Bend
Overcast
52° wxIcon
Hi: 53° Lo: 49°
Feels Like: 52°
KEZI Radar
KEZI Temperatures
KEZI Planner

LATEST FORECAST

Community Events