EUGENE. Ore. -- Campaign leaders are celebrating tonight after an easy win against big tobacco -- passing Measure 108 which adds to tobacco taxes and creates the state's first e-cigarette tax.
Currently Oregon spends $1.5 billion per year due to tobacco-related illness.
This measure is trying to curb smoking and vaping -- and save money in the long run.
Elisabeth Shepard, the campaign manager, said the tobacco industry sat on the bench this round so they were virtually unopposed.
"What we know about Oregonians who consume tobacco products is that over 70% of them want to quit and this measure will expand that access while protecting health care and reducing youth smoking," she said.
She added this measure will save nearly 12,000 lives from adults quitting and prevents 19,000 kids from starting.
“We believe that potential opponents to this measure saw the same thing that we did which is an overwhelming majority of Oregonians support this concept -- they care about health care access, they care about reducing youth smoking,” said Shepard.
The bill won with 67% of the vote in favor and 33% against.
This measure will go into effect Jan. 1. Nicotine vapes currently aren't taxed one penny in Oregon.