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Oregon face covering campaign launches nationwide

The campaign first began airing in Oregon on social media in July.

Posted: Oct 14, 2020 7:32 AM

SALEM, Ore. -- Oregon's public awareness campaign on face coverings is going nationwide. 

The "A Mask is Just a Mask" campaign aims at uniting Americans on the importance of wearing face coverings to help reduce the spread of COVID-19. 

It first began airing in Oregon back in July on social media. It speaks directly to people about how individual decisions can impact the COVID-19 health crisis and clarifies the reasons for wearing a mask. 

Governor Brown announced the campaign is in collaboration with ad agency Wieden+Kennedy and DIRECTV. Wieden+Kennedy is providing creative services at no cost to the state and DIRECTV is covering the costs of airing the ad campaign. 

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